How It Works
Six steps from kickoff to a steady stream of exclusive, high-intent service inquiries, plus the local SEO and AEO program that builds your owned organic presence in Google, Google Maps, and AI search engines.
STEP 01
We map your service area, accepted job types, and qualification criteria, then agree on the price per lead and the size of your lead package before anything is built.
STEP 02
You pay the agreed lead package in full upfront. There is no retainer, no ad management fee, and no invoice arriving after the leads are already delivered.
STEP 03
Once payment clears we run intake, set up call routing and delivery, and design acquisition assets targeting people actively searching for your service.
STEP 04
Qualified phone calls, form submissions, and quote requests are routed directly to you, never shared with another business in your market.
STEP 05
Report a clearly invalid lead within the review period agreed for your campaign and we replace it with a new qualified lead at no additional charge under the published Lead Policy.
STEP 06
You answer, quote, and close. We review quality together and scale volume against the lead capacity you can actually service.
Local SEO & AEO
Pay-per-lead fills your pipeline now. Local SEO and Answer Engine Optimization make sure customers keep finding you directly — in Google, Google Maps, and AI search — without paying for every click.
We optimize your Google Business Profile, clean up citations and NAP consistency, build service-area landing pages, and implement local business schema so you rank in the map pack and local organic results.
Answer Engine Optimization structures your content so ChatGPT, Perplexity, Gemini, and AI overviews can quote your business. We add FAQ schema, concise answer blocks, and an llms.txt file that explains your services to AI crawlers.
We publish long-form, question-based content around the exact searches your customers run — from cost guides to comparison posts — and internally link every article back to your service pages.
Monthly reporting covers keyword rankings, map-pack impressions, organic clicks, review velocity, and AI-search citations. We iterate based on what actually drives booked jobs, not vanity metrics.
Want the full scope? See SEO & AI Optimization Services or Data Methodology for how we track results.
Onboarding Timeline
No months-long ramp, no discovery deck. Here is the realistic schedule for a new market launch.
Day 1
We confirm whether your category and territory are still open. If another business already holds exclusivity there, we tell you immediately instead of selling you shared leads.
Day 1
We agree on the price per lead and package size, then you pay in full upfront. Onboarding starts once payment clears.
Days 1–2
A 20-minute call covering service area, job types you want and refuse, licensing limits, crew capacity, and how you want leads delivered.
Days 2–5
Keyword and intent research for your market, landing assets, call tracking numbers, qualification filters, and duplicate suppression rules.
Days 5–10
Campaigns go live at a controlled pace. We watch the first wave of calls and forms closely and tighten targeting before scaling spend.
Ongoing
Weekly at first, then monthly: quality review, replacement of any non-qualified leads, close-rate discussion, and volume increases matched to your capacity.
Intake
Six inputs shape every qualification rule. Get these right and the lead policy does the rest of the filtering for you.
Cities, zip codes, counties, or a drive-time radius from your shop. Anything outside becomes non-qualified automatically.
The work you want (full roof replacements, system installs, refinances) and the work you don't (small repairs, warranty calls, rentals).
How many estimates your team can actually run. This sets your cap so you never pay for leads you can't call back.
Where leads should land: your cell, an office line, a shared inbox, or straight into your CRM.
Who answers, how fast, and what happens after hours. We help you close the gaps that quietly kill close rates.
State licensing, insurance limits, manufacturer certifications, or lender footprints that restrict which leads are usable.
Delivery
Pick one or stack several. Most contractors run call forwarding plus SMS so nothing is missed while they're on a job site.
The customer's call rings your phone directly through a tracked number. Highest intent and highest close rate of any lead type.
Form leads arrive as a text with name, phone, and service requested — tap to call back in seconds from the field.
Full lead detail delivered to one or more inboxes, useful when an office manager owns first contact.
Push leads straight into your CRM or dialer so follow-up sequences start without manual entry.
Speed To Lead
Lead quality gets the blame; response process is usually the real variable. These are the habits our highest-performing clients share.
5 min
Response window that matters
High-intent homeowners typically contact multiple providers. Calling back inside five minutes is the strongest lever you control.
3+
Call attempts per lead
Most contacts happen on the second or third attempt across different times of day. One missed call is not a bad lead.
48 hrs
Full follow-up sequence
Three calls, one text, one email inside the first two days recovers a meaningful share of leads that never answered the first ring.
The Comparison
Platinum Lead Gen
Shared Lead Platforms
Run The Numbers
Adjust your vertical, job value, and close rate to see cost per won job. Market cost-per-lead ranges live on the lead pricing page.
ROI Calculator
Drag the sliders to model your numbers. Math updates in real time.
Typical roofing lead pricing runs $88–$138 per exclusive lead in most markets.
Your Numbers
Revenue per lead
$3,360
Effective cost per won job
$393
ROI per lead
+2,955%
Break-even close rate
0.9%
Anything above this is profit
Questions
Most campaigns launch within 5 to 10 business days of intake. Simple single-territory campaigns can go live faster; multi-city or multi-service builds take a little longer because each job type gets its own targeting and qualification rules.
Your service area (cities, zip codes, or radius), the job types you want and the ones you refuse, licensing or insurance limits, your best contact number for call routing, and your realistic weekly lead capacity. That's usually one 20-minute call.
You choose: live call forwarding to your phone, SMS alerts, email notifications, or a CRM webhook. Most clients use call forwarding plus SMS so nothing is missed while they're on a roof or in a crawl space.
No. We build the acquisition assets and landing pages that capture the inquiry, so leads flow even if your own site is thin. If you want to own long-term organic and AI-search visibility as well, that's our SEO and AI optimization service.
It varies by vertical and market — roughly $25 to $60 for lawn care and moving, $45 to $120 for HVAC and plumbing, and $90 to $300+ for roofing, solar, and mortgage. Full ranges are on the lead pricing page.
Yes. You set a daily or monthly cap and can pause or resume anytime. Pacing lead flow to your crew's real capacity is the single biggest factor in whether pay-per-lead is profitable for you.
Within five minutes. Contact rates drop sharply after the first ten minutes because high-intent homeowners are contacting several providers at once. The fastest responder usually books the estimate.
Report it. We review the affected records against delivery data, replace anything non-qualified with a new lead at no charge, and tighten targeting or qualification filters before the next batch. Quality reviews are part of the ongoing cycle, not a one-time fix.
No. Exclusivity is per service category, per territory — one business, no shared leads, no resale. That's also why availability is limited in competitive metros.
You pay the agreed lead package in full upfront, before onboarding and campaign build begin. There is no long-term contract, no setup retainer, and no invoice after the fact. Every delivered lead is itemized against what you prepaid.
Report it within the reporting period in your client agreement. Approved reports are replaced with a new qualified lead at no additional charge under the published Lead Policy, rather than refunded or credited on a later invoice.
Pay-per-lead delivers immediate, exclusive customer inquiries from a lead package you pay for upfront. Local SEO and AEO build your owned presence so customers find you directly in Google, Google Maps, and AI search engines over time. Many clients run both: PPL for immediate pipeline and SEO/AEO for long-term equity.
AEO stands for Answer Engine Optimization. It means structuring your website, content, and business data so AI assistants and search engines can quote you directly. For contractors and local professionals, that means showing up when homeowners ask 'who is the best roofer near me' or 'how much does a furnace replacement cost in Minneapolis'.
Most local SEO programs need 60 to 90 days before rankings and map-pack impressions stabilize, and 3 to 6 months before organic leads become consistent. AEO signals like schema, FAQs, and llms.txt can start influencing AI citations within the first 30 to 60 days.
A blog is not required, but it is one of the fastest ways to build topical authority. We publish answer-focused content around the questions your customers actually ask, then link those posts back to your service pages so search engines understand your expertise.
Google Business Profile optimization, local citation and NAP cleanup, service-area landing pages, technical schema markup, review-generation strategy, local link building, monthly rank and impression reporting, and ongoing content production.
We track rankings for local and long-tail keywords, Google Business Profile views and actions, organic impressions and clicks, quoted mentions in AI search results, and — most importantly — the number of organic leads and booked jobs attributed to the program.
Industries
Advantage
You don't pay for ad management or impressions. You pay upfront for a defined package of qualified lead opportunities.
Advantage
Real-time delivery means you can be first to respond, while intent is highest.
Advantage
Volume scales with your capacity, so growth is steady — not a feast-or-famine cycle.
We only work with one business per service area. Request availability now.
Request Availability