Exclusive EV Charger Installation leads, delivered to your business alone.

Home EV charging campaigns should focus on professional installation rather than access to public charging stations. State whether you install customer-supplied chargers, supply the equipment yourself, or offer both. Ask about the vehicle and charging location so your electrician can prepare for the right conversation.

Panel capacity, circuit length, wall access, parking location, and permitting can materially change the installation price. An inexpensive installation near an adequate panel and a project requiring a service upgrade should not be treated as identical jobs. Collect the basics up front, then let a qualified electrician determine the actual electrical requirements.

If your business also performs panel upgrades, distinguish that opportunity from the charger installation itself. Track how many requests become straightforward charger jobs, how many need upgrades, and how many cannot proceed. That mix is a more useful basis for lead pricing than assuming every EV owner needs a large electrical project.

Service mix changes the economics. The campaign can cover Dedicated EV charging circuits, Charger replacement and upgrades, Charging projects requiring panel review, but those categories should only be included if your business performs that work. Decide whether to use a blended campaign or separate service groups. Keep a record of requested service, quoted service, and the work ultimately sold so a low-value category does not quietly dominate the results.

Qualification should make the first conversation more productive. Do they need installation or only charging equipment? Do they own the home or have permission for the work? Where will the charger be installed? What vehicle or charger do they have, and when do they need installation? Agree which answers are required, which are informational, and which should exclude an inquiry. A form captures a customer’s stated situation; it does not replace a professional assessment, confirm every project detail, or promise that the person will purchase.

Campaign pricing is quoted for your location, project scope, and qualification requirements. The lead cost below is used only for the example calculation. For the worked example on this page, a $85 lead price and 30% close rate produce a $283 acquisition cost per signed customer. At $2,000 job value and 35% gross margin, contribution before lead costs is $700. Lead-acquisition break-even is 12.1% close rate. Overhead, taxes, travel, sales commissions, and financing may require a higher real-world return.

Volume should follow your response capacity. A package of 30 inquiries does not mean 30 jobs or an even number of inquiries every day. Agree on delivery expectations and the territory before launch. If your team is busy, discuss pacing early; missed calls and delayed estimates can make an otherwise relevant EV Charger Installation campaign look unproductive.

Measure the entire journey: inquiry received, contact attempted, customer reached, consultation or site visit, estimate, and signed work. Record the reason for a loss instead of marking every unclosed lead as bad. For EV Charger Installation, compare the specific project types above and review acquisition cost against the gross contribution of completed work. Use that evidence when adjusting scope or volume.

Review invalid inquiries using the campaign’s documented terms. Public charging searches, equipment-only shopping, and unsupported commercial sites can be excluded by agreement. An inquiry does not confirm adequate electrical capacity. Keep evidence of the submitted request, contact attempts, and the reason it falls outside the agreed criteria. The lead policy and client agreement define replacement eligibility and the review period; they do not guarantee that each prospect books or buys. Before committing to a campaign, tell us your locations, the EV Charger Installation services you want, typical project values, team capacity, and preferred follow-up process. We can review service-area availability and campaign fit together. Book a strategy call, send your details, or test your own economics in the calculator.