Exclusive Permanent Outdoor Lighting leads, delivered to your business alone.

Permanent lighting must be distinguished from temporary holiday light hanging. Describe a year-round installed system and the parts of the home it can cover. Prospects should understand that this is a permanent improvement rather than a seasonal installation and removal service.

Roofline length, story count, access, power, and the selected lighting system influence the final quote. Ask whether the homeowner wants a front elevation, selected architectural features, or a larger perimeter installation. Photos can help your team prepare, but final scope and access requirements still need confirmation.

Seasonal interest can bring prospects with different deadlines. Record whether the customer wants installation before an event or holiday, and compare that deadline with your actual crew availability. Keep promises about color control, warranties, equipment, and installation methods specific to the systems your business sells.

Service mix changes the economics. The campaign can cover Architectural accent lighting, Front-elevation lighting projects, Existing permanent-lighting upgrades, but those categories should only be included if your business performs that work. Decide whether to use a blended campaign or separate service groups. Keep a record of requested service, quoted service, and the work ultimately sold so a low-value category does not quietly dominate the results.

Qualification should make the first conversation more productive. Are they looking for permanent or temporary lighting? Which areas of the property should be lit? Do they own the home or have installation authority? When would they like installation completed? Agree which answers are required, which are informational, and which should exclude an inquiry. A form captures a customer’s stated situation; it does not replace a professional assessment, confirm every project detail, or promise that the person will purchase.

Campaign pricing is quoted for your location, project scope, and qualification requirements. The lead cost below is used only for the example calculation. For the worked example on this page, a $95 lead price and 25% close rate produce a $380 acquisition cost per signed customer. At $4,000 job value and 40% gross margin, contribution before lead costs is $1,600. Lead-acquisition break-even is 5.9% close rate. Overhead, taxes, travel, sales commissions, and financing may require a higher real-world return.

Volume should follow your response capacity. A package of 30 inquiries does not mean 30 jobs or an even number of inquiries every day. Agree on delivery expectations and the territory before launch. If your team is busy, discuss pacing early; missed calls and delayed estimates can make an otherwise relevant Permanent Outdoor Lighting campaign look unproductive.

Measure the entire journey: inquiry received, contact attempted, customer reached, consultation or site visit, estimate, and signed work. Record the reason for a loss instead of marking every unclosed lead as bad. For Permanent Outdoor Lighting, compare the specific project types above and review acquisition cost against the gross contribution of completed work. Use that evidence when adjusting scope or volume.

Review invalid inquiries using the campaign’s documented terms. Seasonal hanging-only requests, DIY light purchases, and unrelated indoor electrical work can be excluded from a permanent-lighting campaign. Keep evidence of the submitted request, contact attempts, and the reason it falls outside the agreed criteria. The lead policy and client agreement define replacement eligibility and the review period; they do not guarantee that each prospect books or buys. Before committing to a campaign, tell us your locations, the Permanent Outdoor Lighting services you want, typical project values, team capacity, and preferred follow-up process. We can review service-area availability and campaign fit together. Book a strategy call, send your details, or test your own economics in the calculator.